MAP Refutes Industry Claims Regarding 70/70 Threshold
Posted: Friday November 16, 2007
In a letter to Commissioners Deborah Taylor Tate and Robert M. McDowell, MAP responded to claims by the NCTA of the arbitrariness of data indicating that cable penetration has reached the 70/70 threshold. NCTA and the cable industry have consistently withheld subscriber data, leading industry publishers such as Warren, Kagan, and Nielsen to underreport the number of cable systems and cable subscribers. Cable penetration passed the 70/70 threshold as early as 2005, and a new analysis completed by MAP, places cable penetration as high as 77%.
Read the letter