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Cookie Madness!

2 August 2010 No Comment

The first installment of what will be a Wall Street Journal series on “spying on Internet consumers” has already sparked a backlash among some net-heads.  (The article can be found here.)
Here is what Jeff Jarvis had to say.

Cookie Madness!
I just don’t understand Julia Angwin’s scare story about cookies and ad targeting in the Wall Street Journal. That is, I don’t understand how the Journal could be so breathlessly naive, unsophisticated, and anachronistic about the basics of the modern media business. It is the Reefer Madness of the digital age: Oh my God, Mabel, they’re watching us!
If I were a conspiracy theorist – and I’m not, because I’ve found the world is rarely organized enough to conspire (and I found this to be especially true of News Corp. when I worked there, at TV Guide) – I’d imagine that the Journal ginned up this alleged exposé as a way to attack everyone else’s advertising business just as its parent company skulks behind its pay wall and surrenders its own ad business. But I’m not a conspiracy theorist. That’s why I’m confused.

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