Time Magazine has taken the first steps to put its online content behind a paywall.  The rest of Time’s family (SI, People, etc) will follow.  Like it or not, paywalls are going to be here for at least a while.  If this works, we’ll see a lot more of them.

Time Magazine Walls Off Its Web Site: Will You Pay Up?
Want to read the cover story of this week’s Time magazine? Whip out your wallet: You can only get all of Steve Brill’s piece on lobbying and financial reform via Time’s print edition or its new iPad app. Web freeloaders see a snippet, preceded by this note: “The following is an abridged version of an article that appears in the July 12, 2010, print and iPad editions of TIME.”
That goes for almost every other story in this week’s issue, as well-even the magazine’s letters to the editor section has been cut short. But everything on Time.com that isn’t in the magazine-and there’s whole lot of that stuff-remains free.

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