Google and Partners Seek a Television Foothold
The New York Times reports today that Google, Sony and Intel have teamed up to create an Internet over TV box. As the article notes, there are already several somewhat similar devices on the market, but the clout and expertise of this team is a potential game changer. This could be the first serious threat to cable’s stranglehold on the TV market.
Google and Partners Seek a Television Foothold
Google and Intel have teamed with Sony to develop a platform called Google TV to bring the Web into the living room through a new generation of televisions and set-top boxes.
The move is an effort by Google and Intel to extend their dominance of computing to television, an arena where they have little sway. For Sony, which has struggled to retain a pricing and technological advantage in the competitive TV hardware market, the partnership is an effort to get a leg up on competitors.
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