Everyone views issues from his or her own perspective. Thus is it not surprising that Advertising Age sees the possible Comcast/NBC deal as an advertising play.

Comcast Play for NBC Universal Is a Bet on Future of Advertising
Comcast Corp. is looking to take a 51% stake in NBC Universal, surely a sign of the durability of cable networks, since NBCU owns a bunch of top-tier ones. But there’s more going on here: It’s also a calculated move to seize the reins in shaping future TV-viewer behavior and a bid to assume the lead in figuring out how to advertise to the new-media consumer.

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Advertising Age