The Hollywood Reporter
Gil Scott-Heron famously wrote that “The Revolution Will Not Be Televised,” but as today’s entry shows, television is very persistent. DVR penetration still reaches only about one-third of households, and even those users do a lot real time viewing.
DVRS IN 36% OF HOUSEHOLDS
But 90% of viewing remains traditional
DVRs are now in 36% of all U.S. homes, four times more than the penetration of just four years ago, according to a study from Leichtman Research Group.
But even with the deployment of all those time-shifting devices, more than 90% of TV viewing in the country remains the traditional, live-linear type.
The study also says that at least 65% of those owning DVRs begin their TV-watching experience by watching live television, then switch to their recorded programming after determining there’s nothing that interests them there.
